The Impact of Electronic Mail on Business Processes : and the Relevance of Proper English in This Context download book

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The Impact of Electronic Mail on Business Processes : and the Relevance of Proper English in This Context download book

The Impact of Electronic Mail on Business Processes : and the Relevance of Proper English in This Context download book

The Impact of Electronic Mail on Business Processes : and the Relevance of Proper English in This Context.cAlexander Beer

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Author: Alexander Beer
Number of Pages: 256 pages
Published Date: 01 Aug 2004
Publisher: Peter Lang GmbH
Publication Country: Frankfurt am Main, Germany
Language: English
Format: Pdf
ISBN: 9783631501337
File Name: The.Impact.of.Electronic.Mail.on.Business.Processes.and.the.Relevance.of.Proper.English.in.This.Context.pdf
Download Link: The Impact of Electronic Mail on Business Processes and the Relevance of Proper English in This Context
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Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from non-native language problems and inaccuracies. Finally, mainstream e-mail guidelines are examined and compared to the way in which they are handled and perceived in real business life.

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